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Wednesday, June 09, 2004
there was a big wedding today
and i was in it, carrying a bouquet. it's life changing. really. It was held in the ballroom of the New World Hotel. Around 170 people were present. At 8:30 AM, we were married. Yes, we were all dressed in white. Some people I've never seen this decent. And no, it wasn't my wedding. It was a mass wedding... between the agency's Creatives and Accounts. For those not familiar with the stress-breathing world of advertising, Creatives and Accounts were traditionally two disciplines at the opposite ends of the earth, usually at war (a conference room we use for internals and meetings is actually called a War Room). Creatives were the bearers of ideas and concepts - end of. Accounts were the bridge between the Agency and Client - that's it. Now, in Ace Saatchi & Saatchi, both worlds were officially married into a single team we call a foxhole. Where everyone (although we retain our positions) would be accountable and expected to deliver results. Self-centerdness not welcome. No longer would we hear Creatives accuse Accounts of not doing anything but follow-up storyboards and scripts - aka "Marami pa kaming ibang accounts. Kayo, ito lang ang ginagawa nyo". That's because a team will work on the same set of accounts and as such, would know what each and everyone will be and should be doing. HA! This time, any idea from any person will be sacred - anyone is welcome to contribute any idea that will help the team. Accounts can be Creatives, Creatives can be Accounts. Now I have the right to tell them what font to use, what color would be better. I will no longer have to grin and bear words like "Excuse me, who's the art director here?". Even the Media person can pitch in. Splendid isn't it. Now everyone will have to remember business shares. Bwahaha! So there we all were, each team enveloped by this huge veil, entwined in the longest cord I've ever seen. We said our vows. In good and bastard clients, in sick leaves and vacation leaves, in many more things that can lead to hair loss... we were to be committed, unfazingly, to our foxhole, the Ideas Circle. Being trained in the multi-functional world of IMC, I just can't wait. Now this truly calls for the Hallelujah Chorus. As for my wedding, well, that's not for me to say :) 7 Comments:
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strapped in @ 
Hallelujah indeed! The famed Ace Saatchi and Saatchi Philippines creatives are no longer king! By golly, that's one mighty jolly huge step!
I wish I was still an advertising girl in Manila so we could bump into each other at the Adboard waiting for that little piece of paper that spelled the difference between airing and non-airing (aka roughly about 15M down the drain for my former account). We could laugh and talk about your wedding... then the real reception party begins.
Thats great dez! At least now you can use your vampire font on an H&S commercial.. esp if you get another intellectually-challenged barbie doll for a model. Oops, I didnt say that! nyaaaahaha.. Will I ever get out of this advertising mould? Whatever.
My heartfelt congratulations to you Missus! Long live the marriage. And the honeymoon begins...