Friday, August 19, 2005
the hypnotic vortex of errors
SALE. The word is the work of the Devil. It came direct from the dictionaries of hell. At the sight of it you lose all sense of good judgement. In the process, you lose the concept of who you're with (particularly your boyfriend who ends up sitting in a couch crowded by other forgotten boyfriends). And in the end, you lose money - a lot of it. And yet you're deliriously happy at being poor.

I am a self-confessed sucker for sales. I know that they are evil, and yet I am drawn. I am particularly taken by discounts 50% and above (I'd like to think that I have some form of discipline). How about the beautifully crafted temptations of "final reduction sale", "closing out sale" or my equivalent of a sumptuous chocolate cake: "everything must go". Your brain is then literally in a debate - I must go! No, you shouldn't! But I must! No, you have more important things to do! But... But... But!!! You'd be throwing your weight back and forth as you have one foot through the store and the other planted outside. In the end, you bite the apple. And then there are the times you are flat broke or you've already gotten your fill of shopping the last weekend, thus you KNOW that you could NOT sin again... but then you still voluntarily go into the gates of another weekend sale. That's like eating the whole apple even without the snake.

It is hypnotizing. Block letters in red and white (or sometimes yellow). The pile of clothes or shoes you must rummage through. It's a challenge calling to you. It's probably the closest thing shopaholics could relate to sport. It's combat. It's competition. It's one against many. There's that glowing sense of achievement when you get the last pair of shoes and it fits you perfectly. Especially if the woman beside you is obviously dying because she didn't get it. HA! You think, you have yet to prove yourself you little padawan of the sale world! When I walked out of a sale carrying three paper bags of shoes, I felt like a warrior princess (Xena perhaps) arriving from battle carrying the heads of my opponents.

And what is a trophy if you can't show it off. Wear the new shoes at work. Wear all the new pants, shirts and accessories if not together for maximum impact (given that they all match), on an installment basis (to give the sense of number). Wear all of that with a beaming smile that just says "Come on, ask me how much I got it for". Because the price matters. No matter how much the cumulative amount it cost you, how much lower your got your individual finds for spells the difference between the crown and the complimentary sash.

It's just a four letter word. But man, it wrongs you like anything. We know it and yet... well, we all know what the consequences are like.
dezphaire strapped in @ 10:25 AM  


  • At 10:49 AM, Anonymous apester said…

    yeah, the world SALE strangely bridges the gap from 'i want this' to 'i need this'... hehe

  • At 11:21 AM, Anonymous touchstone said…

    just a suggestion:
    since you're in the business of advertising, may be you might as well study or analyze the internal composition of the one-word-fits-all-anytime-anywhere advertising while you shop. The word works for many people including yourself. At least when you shop, you also work, and there's a chance you can take back the money you spent on the CHEAP stuffs.
    Or may be you have thought of it long time ago?

  • At 11:31 AM, Anonymous touchstone said…

    I read the entry on your other blog. Okay, your work is quite complicated, and the suggestion is inapplicable.
    Sorry. I'll just say this: Someday you'll learn how to refuse the word "SALE"... temporarily.

  • At 4:35 PM, Anonymous biyatch said…

    "maybe" and "may be" aren't the same; and "stuffs" is a verb.

  • At 6:03 PM, Anonymous jojo said…

    weekend na...i can see it coming, Dez running and scrummaging around the mall for the best finds!!! hahahaha

    wag mo pansinin yung mga iba dyan sa taas.

  • At 7:28 PM, Blogger dezphaire said…

    apester: so true. it happens every time.

    touchstone: i kinda got lost somewhere but net of it all, i don't think it's even possible for females to refuse the word "Sale".

    biyatch: uhh yah good to know.

    jojo: i so want to Ukay! now that defines the concept of "finds". but then again, i am so out of cash. the gas prices are killing me.

    Chips is deliberately trying to keep me off the malls. DVD fest nalang daw.

  • At 12:01 AM, Anonymous she said…

    hay i can totally relate! i know exactly what it feels like!! arrggh!! gusto ko tuloy mag shopping!!

  • At 3:37 AM, Blogger Sapphire Dreams said…

    Fozzy! Thanks to this entry, I finally realized what people meant when they asked, "Would you rather be poor but happy? Or rich but sad?" Now I know why people always answer "Poor but happy!" There's always a sale before they became poor! *slaps forehead and grins*

    Thanks for the drop shadow tip! You were right! It works wonders! Oh, and about me dieting. I'm not slim.. I'm not as slim as you. Boo!

    Kainis yung nag-comment na nag correct ng grammar mo. Wala sigurong buhay yun. At never pa siya nakapunta ng mega- sale. Rich but sad siguro siya.

  • At 10:55 AM, Blogger dezphaire said…

    she: haha ako rin gusto ko mag-shopping (it's never enough)! kaso lang wala na talaga akong pera. i've just enough for one week's worth of gas, food and parking.

    cat: aba shempre "poor but happy"!!! and lots of shoes!!!

    hellur. slim as me? naaaah!!! maybe you're just seeing photoshopped versions of me. haha.

  • At 11:47 AM, Anonymous Anonymous said…

    where's the tag post? where's the tag post?


    stop shopping and post an entry! hihihi


  • At 8:20 PM, Anonymous tess said…

    foz! this entry is so beautifully written, it should become a forwarded email. hahahahaha!

    now i wonder what you're like when there's a book sale.

  • At 2:02 PM, Blogger dezphaire said…

    asphaire: hinay hinay lang! mahirap ang tag na pinasa mo ha.

    tess: hey you! what have you been up to? and to your query about a book sale... i've just posted one about it. hehe. how timely.


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Sometimes bored. Most of the time oddly alive. Phobic of butterflies. Creatively suppressed. Hungry for coffee and shoes. This is my subconscious talking... at times interrupted by my reality.

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