We were in a brainstorming meeting for articulations and headlines yesterday. In the midst of all the dying braincells, our CD quipped with an old headline that actually ran (before client noticed). He explained that the copy layout was as follows:

TANG IN A
NEW PACK

So many iterations of possible interpretations. May tangina na nga, may pack pa. Or could be tang hinayupak. No offense to Tang. I love Tang. But at the end, this is just so damn funny.

***

On my way home, I pass by Timog and am greeted by another insanely blunt Gigolo banner. Not quite as strong as the old ones, but fairly close.

Moving Dicks
(subtitle yet to be determined)

I think they were aiming for something like Moby Dick. But then again, that wouldn't really mean anything, would it.